“My goal was to design an innovative package using a small amount of material. It’s made of natural microwaved carton and consistsof one piece. The eggs placed into ellipse-shaped cuts. The consumer can get the eggs by the turning of topside.”
Designed by otília erdélyi.
By Matt W. Moore & Attik. MWM Graphics recently had the opportunity to collaborate with Attik and CocaCola on an extensive campaign for the London 2012 Olympics. They were responsible for creating a library of graphics that were then applied to all sorts of materials worldwide, including packaging, uniforms, signage and more.
Not only does The Kraken Rum have one incredibly badass name, it also has some pretty impressive packaging.
Designed by Stranger and Stranger, this has got to be one of the more impressive displays of packaging I’ve seen for a while. From the bottle to the illustrations on the box, S&S did a fantastic job at encapsulating all things awesome into this product.
And for a little extra treat, check out the website for The Kraken Rum (link above.) Pretty impressive if I do say so myself.